...your full service electronic solutions agency
When working with eCanvas, regardless of which services you require, you will only deal with one Account Manager. That Account Manager will then employ and manage each specialist as needed (whether internal experts or external trusted consultants). Combining the expertise of specialists under the one eCanvas solution, the results are truly outstanding.
We have taken the time below to detail each eCanvas service offered. Although closely linked, each service is truly modular, and can be combined in any way to provide an appropriate solution to your business needs.
A website is of little benefit if it doesn’t have a place and purpose within a overall strategic direction for your business. This strategic direction, formalised into an e-marketing plan, will create clear meaning of the true purpose of an electronic solution, how this purpose complements and enhances your overall business and marketing plans, and how it will add value into the future.
Depending on your needs we can help and guide at a very basic level, drawing on your current business strategy and translating this into an electronic medium. Alternatively, a comprehensive e-Marketing plan can be prepared to suit your business, which can include analysis and implementation plans of the following:
Basic adaptation of existing brick and mortar strategic direction into an electronic medium: FREE (Included in all Web Site Design and Development packages)
Comprehensive e-Marketing strategic plan: $1200-$1800 + GST
Your businesses brand identity speaks volumes to your past, present and future customers about your business. It gives them insight into your business culture, your price positioning and how you might compare to competitors. It is a tool that, when leveraged in a deliberate and controlled manner, can be used to effectively guide and convey meaning to your present and potential customers.
We understand branding in an electronic environment. We understand how critically important it is to provide a link between your brick and mortar operation and your electronic solution. We understand how to use branding to convey meaning to your customers at critical points in their interaction with your business.
Depending on your needs, our services range from basic conversion of your brick and mortar collateral into an electronic medium, to the construction of a full suite of branding components. A full branding solution is comprised of various elements (that tie in and complement your overall e-Marketing Strategic Plan) which can be used as a style sheet base for the development of a Web Graphic Design.
Basic Electronic Branding (where existing style sheets are primarily used): FREE (inc. with all Web Site Design and Development packages)
Comprehensive Electronic Branding: $400 - $640 + GST (depending on required elements)
At the heart of every successful electronic solution is a functional, creative, intuitive and useable design. These core elements have real meaning to how we work with you to design an electronic solution to suit your needs. Our designs are a synthesis of strategic planning elements, so they are functional and intuitive to the right customer segment. They are creative and useable in how they display your business objectives, information and product offerings.
Our past designs have ranged in complexity and sheer scale. As a general guide we have found most site designs fit into one of three categories (assuming branding collateral is supplied):
Blog style informational layout: $300 + GST
Primary purpose of site is to convey information in a routine manner. Style sheet is matched to business strategic objectives, however detailed design is not appropriate for the site content or target visitor.
Multi style content layout: $600 - $1000 + GST
Site containing multiple content types and areas with corresponding presentation styles. Front page would typically have graphical featured areas, customised images, icons, menu elements. This is a very common form of solution.
Graphically dependent layout: from $1500 + GST
Some might say a picture is worth a thousand words. In many cases this holds true in the online environment. This level of design may feature a graphically rich introduction or all content may be presented through a creative and brand appropriate graphical layout.
As a method of communication, and to fulfil any strategic business objectives, we believe it is critical that a electronic solution needs to tick the following boxes. To begin with it needs to be intuitive and predictable. This point, although often overlooked and taken for granted, is a of great focus when we develop an electronic solution. If a user from a pre determined target segment cannot logically or intuitively find or navigate throughout your content, then the reason for displaying it is lost.
Closely intertwined with this, usability, relates to a website conveying a consistent message, in a usable and functional manner, to the highest possible percentage of target segment visitors. To provide a usable solution we remain on the precipice of web standards (compliance), most effective and efficient web technologies and development methods (see below).
These three themes may seem oversimplified, but as a communication method, an electronic solution is highly dependant in developing a level of implied trust with your visitor. We believe we are experts (even market leaders) in understanding how to foster this trust from the first instant a visitor arrives. The road to sustaining trust is sometimes long, and can be compromised at any instance through a sub-conscious trust creating cue not being present (i.e. The intuitive placement of a contact us button may be enough for a visitor to loose confidence in an electronic solution).
We are currently experts in using the following web technologies to provide the most consistent, well tested, trust creating electronic solutions:
We find these technologies, combined with a little creativity, can create amazingly robust and standards compliant electronic solutions.
Tiered pricing:
From experience we usually find that the further the scope of a development project, the more development synergies and programming efficiencies evolve. Although this is impossible to predict, we have found the following tiered billing approach provides an accurate representation of actual resource and planning requirements for each billed hour.
First 100 hours: $95 per hour + GST
Second 100 hours: $88 per hour + GST
Thereafter: $80 per hour + GST
Customer Relationship Management (CRM) is a very broad term, that defines and guides your efforts as a business to understand and manage all meaningful interactions and snippets of customer information.
As an example, in days gone by, a CRM system may have best been performed by a shop keeper of a small corner store, without him even being aware of it! When a customer (Mrs Smith) made her weekly visit to his shop, that shop keeper was a critical resource in knowing every important detail about Mrs Smith’s previous customer interactions. He knew her favourite slice of bread, which of her favourite fruit and veg was in season, and any ongoing accounts or discounts he may have arranged with Mrs Smith in the past. This personalised service played an important part in making Mrs Smith comfortable in the store, and made sure she kept coming back time and time again.
In our example, this ad hoc system ticks all the boxes - it is easy to manage, accurate and smart. Let’s fast forward to today’s business environment. Your business, to remain competitive, likely relies heavily on passive, scalable income, made possible in part by a presence in the online environment. This environment operates 24/7, and if a restraint like the working hours of a store keeper were placed around it, it loses a lot of its power.
This environment does however open up a whole new world of measurement, management and individually tailored product differentiation. If you don’t have systems in place that allow you to dynamically market to a customer on a one to one basis (as our shop keeper above managed quite easily) to each and every customer, you are losing competitive advantage to your better positioned competitors.
Let us help you to design a CRM system that will place all relevant information at your fingertips, exactly when you need it to be there. This gives you the ability to make each individual customer feel special and unique (just like Mrs Smith did!). Of course to place the right information, about the right person, at the right time (our systems can automatically administer campaigns to send targeted information to customers in a structured manner) there are many “back end” elements that need to be worked together.
Don’t despair! We are experts in getting all these elements to gel. Once it matches your business requirements in a scalable and logical manner, it will gel long into the future. Spend a little time browsing through the different ways a CRM system can complement your business. But remember, it all comes back to the central premise of “getting relevant information to your finger tips, at the right time, so you can make the right business decisions”.
Flat rate: $60 per month, per licence + GST
Secure online payments and mail-order processing of credit cards in real time. All transactional steps are embedded within your website, avoiding the Paypal type removal from your site. Our payment processing can be incorporated in an eCanvas electronic solution, or into your pre existing solution.
Our payment processing is PCI Compliant, a set of guidelines developed to help organisations that process card payment prevent credit card fraud, hacking and various other security issues. A company processing, storing or transmitting credit card numbers must be PCI Data Security Standard compliant or risk losing the ability to process credit card payments.
Our credit card processing is very easy for your business, we charge a flat fee with no yearly or one off subscription costs. We simply retain a small commission of each sale processed. The balance is transferred to your nominated Australian bank account at regular (3 times per week) intervals.
Embedded Credit Card processing solution: 5% flat rate transactional fee.
SSL Certificate (required if not currently enabled on your site): $39
Our servers are located within the Sydney Global Switch Datacentre, providing clean, local, uninterruptible power backed by redundant feeds, generators and UPS systems. This datacentre features 41,575 sq meters of Tier 1 level raised floor space, with centralized chilled water plant. This ensures continuous reliability that will guarantee that your site is always up and ready to meet your customers demands.
We understand that providing a top-notch hosting service requires more than just a high end server setup and associated datacentre. Network quality also plays a major role in the total hosting service. The Sydney Global Switch Datacentre uses premium bandwidth provided by Telstra, Optus, MCI/Verizon and Pipe Networks, with 100MBps connections.
Flat rate: $30 per month + GST
A effective Search engine optimisation solution offers your business an incredible opportunity; ongoing free advertising. Your internet solution, when ranking highly in relevant keyword “organic” searches, can be exposed to a large volume of qualified targeted viewers. It is for that fact alone that attention paid to SEO success is critical in an electronic solution fulfilling its strategic objectives.
Our SEO solutions consider how search engines work and what your targeted viewers may search for. For us, optimising a internet solution primarily involves editing its content and structure to increase its relevance and to remove various barriers to the indexing activities of search engines. We don’t use or advocate any “Black Hat” SEO techniques in any instance. These methods degrade both the relevance of search results and the user experience of those actually visiting your internet solution.
We provide SEO services in a standalone capacity, or as part of a broader marketing or business strategic campaign. When we develop an internet solution, that solution will be optimised to perform to the height of its potential within search engine results. This is included as part of our best practice, highly optimised internet solutions. Our standalone SEO services are opened to those with a pre-existing internet solution, which is currently not performing as well as would have been hoped.
Standalone SEO consulting and development: $70 per hour + GST
Our advertising services can be divided into two categories. Paid campaigns with the purpose of driving targeted viewers into your internet solution, or revenue based campaigns designed to monetize traffic within your internet solution.
In the first regard, we are tried and tested experts at driving highly qualified and relevant target viewers into your internet solution, costed and measurable to the nth degree. With primary focus on the Google Adwords pay per click service, our paid campaigns can begin to drive qualified traffic into your solution instantly.
On the flip side, every visitor that you are lucky enough to welcome to your internet solution, provides an opportunity for revenue derived from banner advertisements or less intrusive services such as Google Ad Sense. We know how to incorporate these options into any Internet solution, but perhaps most critically, we understand how to avoid compromising your internet solutions primary purpose, brand message or content.
Paid Campaign Development: $300 - $500 + GST (once off cost)
Paid Campaign Management: $70 per hour + GST (Approx 0.5 – 1 hour per week recommended)
Monetisation Campaign Development: $300 - $500 + GST (once off cost)
Monetisation Campaign Management: $70 per hour + GST(Approx 0.5 – 1 hour per week recommended)
We class ourselves as a full service internet business solutions provider, specialising in the small office/home office (SOHO) and Small to Medium Enterprise (SME) sectors. We understand what constitutes an appropriate solution is different for every business, and we tailor our solutions to your ongoing strategic direction, not ours. We take the viewpoint that our true success is dependant and intertwined with the success of a mutually beneficial ongoing relationship with our clients. Your success is our success!
We work with you to develop a modular approach to structure an appropriate solution that perfectly fits your needs. We lay all our cards on the table, defining how we can support your business, and you select the building blocks you need to achieve your strategic objectives. An effective electronic Business Solution doesn’t come about through a single act but a carefully constructed course of deliberate action. We hold this true in everything we do, and as such define ourselves as a full service Electronic agency.
yours sincerly,
Jacob Field - Principal
Sometimes it is appropriate to let our work speak for itself. Just remember that an the end product (the internet solution), is sometimes only one piece of a strategic puzzle. Short descriptions have been given in an attempt to detail the extent of our relationships with our clients.
Our client in this case requested that they retain their pre-existing site look feel and structure, whilst adding the ability to dynamically control and modify the content. The purpose of an internet solution has changed for this organisation, and as such its target visitor has shifted from an older immigrant to Tasmania, to their children and their friends. This shift has resulted in a need to develop the site from a static informational based solution, into a dynamic mouth piece for the multicultural community in Tasmania. This was achieved through the employment of event listings, multimedia galleries and discussion forums.
